Red Earth Hawaii was founded as a subsidiary of Kauai Screen Prints in February, 1993 by Owner Steven Hirano. Steven is a seasoned veteran of the clothing manufacturing industry, specializing in screen prints and embroidery, with over 35 years experience. He worked in the Los Angeles clothing industry for more than 15 years before returning to Kauai, where he has been a leader in the local clothing business for the last 16 years.
Steven got the brainstorm for Red Earth Hawaii after seeing how Kauai’s Red Earth would permanently stain any thing that it came into contact with, that it would make an ideal natural dye for a new and exotic clothing line. Steven then experimented with a few items to see if the idea was plausible, and received some amazing results. Being a perfectionist as well as an artist, Steven then decided that he would have to go to college to learn about chemistry. Because, if he was going to start working with this down at the molecular level that would be needed to keep everything used completely natural, as well as producing a garment that was both supple and having long lasting colors, then he would need to understand the basic properties involved and the chemical reactions taking place.
After graduating from his chemistry class, Steven then went through a two-year process of developing his own unique dying process, which is followed religiously. We start with only top quality, heavyweight, 100% cotton merchandise, which is then pre-washed with a specially formulated detergent designed by Steven to remove any chemical residues left over from the manufacturing process, and to soften up the fabric and prime it for the dying process. Then each garment is individually hand dyed in Steven’s specially designed Red Earth extract, then washed once again in the special detergent and then dyed once again. The resulting garment is a one of a kind piece, original in color and creativity.
They are a custom specialty shop, using 100% Hawaiian labor and materials. We do custom stitching and custom screen printing, they will design your logo for you or any other art that you need to have done by our in-house artists. We will also do any custom orders, and are always on the lookout for retailers.